experience

This is a compendium of Melinda Green's work experience. It may also be referred to as a resume or curriculum vitae.

Hi there (again). I'm Melinda. Now I am going to bullet out the reasons I am qualified to be doing what it is that I do, and why you should pay me to do them. Any questions? Please send me a note or stalk me on Twitter. I would love to hear from you. 

UX Designer & Digital Strategist
March 2015–Present

  • I enhance the usability of consumer-facing mobile applications through user research, user interviews, user testing, and copy-focused UX design. (Typically under collaborative circumstances.) 
  • I believe wireframes (Sketch) and functional prototypes (InVision) should driven by information architecture and avoid using lorem ipsum whenever humanly possible.
  • I work with cross-functional software teams to write user stories, design user interfaces, solidify brand strategy, creative direction, and product roadmaps. I enjoy launching new products (and product features).
  • I perform market research and competitive analysis to build content strategies. I mastermind and standardize tone of voice throughout all product messaging to ensure a seamless user experience at every point in the user’s journey.  

Senior Content Strategist @ Intralinks (formerly docTrackr; acquired April 2014)
March 2014–February 2015 (Contract)

  • Acted as user experience and technical documentation lead for a proposed API site. While the direction of our experimental IL Lab group was shifted to other projects, my team's work guided the eventual deliverable—a well-constructed developers' portal designed to expand and support the Intralinks product suite.
  • Lead content strategy, keyword analysis, and crafted the tone of voice for the website redesign of a global SaaS specializing in secure-yet-collaborative document workspaces—making the complex facets of infosec more readily digestible.  
  • Crafted the Information Rights Management (IRM by design™) brand and ‘story’ through whitepapers and blog posts.

Digital Strategy Director @ Inphantry
May 2011–March 2014 (and currently whenever needed)

  • Lead and managed digital and content strategy, and provided creative direction (copywriting) at a boutique experiential agency specializing in technology and lifestyle brands.
  • Determined project requirements, budgets, applicable process models; managed client relationships, and allocated resources for experiential installations, mobile applications, video production, and online advertising campaigns.
  • Provided market research, brand direction, user behavior analysis, social listening, and strategic guidance for the planning and execution of digital and integrated experiential campaigns.

Senior Copywriter @ Everest BetClic Group (Formerly CIDC)
August 2008—May 2011

  • Developed creative content and a unifying brand direction for interactive experiences, brand book, online promotions, live experiences, affiliate marketing campaigns, print ads, emails and auxiliary marketing materials as the lead copywriter in an Agile, in-house ad agency for an international online gaming brand.
  • Managed and mentored a team of 3 copywriters, acting in a lead role providing creative/copy direction; Collaborated directly with art directors, designers, developers, and marketers to deliver targeted campaigns and product enhancements.
  • Established a consistent, knowledgeable, and accessible tone of voice representative of our marquee brands, Everest Poker and Everest Casino, while also considering our emphasis on localization in 16 different language markets.

Senior eCommerce Copywriter & Editor (Contract) @ NameMedia
November 2007—August 2008

  • Wrote and edited copy for over 700 long-tail-focused, e-commerce sites, and managed off-site freelancers supporting the project.
  • Analyzed and optimized content to drive traffic and improve search metrics. I also developed paid search campaigns (Google AdWords) and provided additional SEM support.

Lead Product Copywriter & Production Editor (Contract) @ SmartBargains.com
March 2005—August 2007

  • Managed and trained a five-person freelance team to ensure consistent copy standards, while also ensuring keyword optimization in every piece of product copy.
  • Created and edited promotional and product copy for apparel, fine jewelry and home goods for a high-volume online retailer.

 

Volunteer Work & Other Projects

Program Manager @ Boston Underground Film Festival
January 2013–Present

Alongside a small but devoted group of individuals, I help produce an amazing (and slightly twisted) independent film festival. It is a year-long process, culminating in 5 amazing days every March at the Brattle Theatre. This entails film selection & program curation, creative direction of promotional materials, event planning, writing reviews of films, hosting filmmakers about town — essentially anything that needs to get done.

 

Education

Startup Institute (Summer 2016)
UX Design & Front-End Development

Emerson College
M.A. Print & Online Journalism (2006)

University of Missouri — Columbia/St. Louis
B.G.S. Textile & Apparel Marketing / Communications (2000)

 

Miscellaneous (Life) Experience

  • I have totally been to North Korea.
  • I teach (and practice) yoga.
  • I have an IMDB page with multiple credits.
  • Lately, I have been obsessed with building Sputnik chandeliers.