EVERESTPOKER.FR LAUNCH PAGE
POR MOI, C'EST EVEREST / FOR ME, IT'S EVEREST
Copy + LOCALIZATION
There once was a time when people believed it was critically important to put as much information as possible onto landing and home pages. These pages debuted in autumn 2010, designed to entice curious French youth (and beyond) through the community aspects of playing (state-regulated) online poker.
France was our largest market, and effective acquisition of new players through this page guaranteed the subsequent launch across all of our markets.
Yes. COMMUNITY was one of our most important brand pillars. Because building a stronger community is key to the individual poker player developing a stronger game. At Everest, poker was about having fun and building your confidence as you honed your skills at the table.
When I joined the company in August 2008, I worked closely with the Poker Director to not only craft the Everest Poker voice across 14–16 different language markets, but to also fully imbue the entire brand with a player-centric focus. This was the first time in the brand's history that they had a fully-fleshed creative vision.