GILT: 30 DAYS OF FASHION
Gilt's 30 Days of Fashion contest was designed to do more than catapult brand awareness. It was designed to provide useful information on what offers may drive the most sales and spark the most chatter.
Measurable ROI: See what offers drive more traffic and sales. This information can be used in planning future promotions.
Increased followers & fans: Promoting these deals every day will pique the curiosity of the customer and given them an incentive to play. This is often a particularly effective way to cross-promote between social networking platforms.
Increased social engagement connecting brand & customer: Further drive conversation between the brand and consumer, fostering greater loyalty and connection. A brand’s biggest fans are often also their best marketers.